Pets · Coming soon
Gentle iodine care for the four-legged family member
Itchy paws, hot-spot-prone skin, in-between toes that never smell great — Pure Paws brings the same two-ingredient aqueous iodine to pet care. No alcohol, no sting.
Join the Pure Paws WaitlistPure Paws · 60ml spray · Launching soon
Every pet parent knows
The licking. The scratching. The smell.
Dogs, cats, and barn animals alike live nose-to-ground. Their paws, hooves, and coats collect everything — and tell you about it.
Paws take a beating
Between-toe irritation, road salt, allergens from grass — paws are where pet problems start.
Hot-spot-prone skin
Some dogs chew one spot raw the moment you look away. Keeping those areas clean is half the battle.
The 'dog smell' is information
Musty paws and coat odour usually mean something's building up that shouldn't be.
IodinePure is a cosmetic product intended to support the appearance of healthier-looking nails and skin. It is not intended to diagnose, treat, cure, or prevent any disease.
Coming soon
Pure Paws — the same iodine, made for animals
A gentle 60ml daily spray for paws, pads, coats and problem-prone spots. Two ingredients, no alcohol carriers, no sting — easy even on dramatic animals.
Paws & in-between toes
A quick spray after walks keeps pads and the spaces between toes clean and fresh.
Coats & problem spots
Mist onto hot-spot-prone areas to help keep them clean while skin does its thing.
Diet does the heavy lifting
Many paw and coat issues track back to highly processed kibble. Pairing topical care with a fresher, less-processed diet gives your dog the best shot.
Vet-friendly simplicity
Two pronounceable ingredients make it an easy conversation with your veterinarian — for the dog, the cat, or the whole barn (horses, cows, and chickens included).
Launching soon — join the family of two-ingredient iodine care. This product is not intended to diagnose, treat, cure, or prevent any disease.
Questions
Common questions
When does Pure Paws launch?
Soon, it's in final production now. Join the Pure Paws waitlist and you'll be the first to hear the moment it drops.
Is iodine safe around pets?
Pure Paws is formulated for external use on pets: gentle, water based, with no alcohol carriers. That goes for dogs and cats alike. For persistent skin or coat concerns in any animal, see your veterinarian.
Can I use Sole Shield on my dog or cat meanwhile?
Hold off. Pure Paws is purpose made for animals, with the same gentle chemistry tuned for pet use. Join the waitlist and use it on your dog, cat, or barn animals the right way when it lands.
Is it just for dogs?
Not at all — Pure Paws is formulated for dogs, cats, and even farm animals like horses, cows, and chickens. The same gentle, water-based iodine care works across the barnyard; species guidance will be on the label at launch.
Can you use iodine on dogs?
Yes, iodine has been trusted in animal care for generations, which is exactly why we built Pure Paws. It brings the same gentle, water based iodine to paws, pads and coats in a formula made for dogs, cats and other animals, with no alcohol carriers and no sting.
Is iodine safe for dogs and cats?
Used externally and as directed, gentle water based iodine is well tolerated by both dogs and cats. Pure Paws is for external use only: keep it away from eyes, and check with your veterinarian about any persistent skin or coat concern. It is formulated to be easy even on sensitive animals.
Do dogs need iodine in their diet?
Yes, dogs need dietary iodine for healthy thyroid function, and it normally comes from a complete diet. Pure Paws is topical care rather than a dietary supplement, so talk to your veterinarian before changing what your dog eats.
Still have a question? Contact us
Not quite your concern?
Find your routine
Whatever brought you here, there's a simple iodine routine for it. Pick what sounds like you.
“My toenails are thick, yellow, and embarrassing.”
The 90-day soak + spray routine clinics recommend for the look of clearer, healthier nails.
See the nail routine
“Gyms, pools, shared showers — my feet are always exposed.”
Sole Shield is daily defense for feet, footwear, and everywhere your feet take you.
See the foot routine
“My skin keeps breaking out, and nothing gentle works.”
A two-ingredient iodine mist for the look of clearer, calmer skin — at any age.
See the skin routine
“I want one clean bottle I can trust for the whole family.”
Two ingredients, water-based, non-staining — the simple everyday skin care moms keep in the cabinet.
See why moms trust it“And honestly? My dog's paws could use it too.”
Pure Paws is coming — clean iodine care for hot spots, itchy patches, paws, and coats.
Join the pet waitlist
“What if my body needs iodine too?”
Iodine Total Health is coming — the same pure mineral, in a daily supplement for thyroid and whole-body support.
Join the supplement waitlistScroll or swipe to explore
Start today
Be first in line
Pure Paws is almost here. Get notified the day it drops.
Join the Pure Paws waitlistJoin the email list — no purchase needed