The 90-Day Challenge
The real reason people fall off
It's not the product. It's stopping too early.
People want fast results, use a product for a few weeks, don't see dramatic change, forget applications, get discouraged — and quit. Then they say “nothing works.” University College London research found new habits take about 66 days on average to become automatic, and toenails grow roughly 1.6mm a month, so visible change needs a full growth cycle.
You don't need five products or a complicated routine. You need one simple protocol you'll actually follow every day — for the full 90. Dr. Evan Lewis, PhD walks you through it below.
Dr. Evan Lewis, PhD — how to use EZ Clear Nails
66
Days on average to form a habit (UCL research)
~1.6mm
Monthly nail growth — change takes a full cycle
90
Days: long enough to build the habit AND see new growth
200+
Clinics recommend this exact protocol
Your challenge kit
Introducing your 90 day challenge to clearer looking nails
The Starter Kit plus two 500ml refills, built around the soak that gets the solution under and around the nail.
Everything you need
What your kit includes
500ml EZ Clear Nails Solution
Designed for consistent daily topical use — lasts roughly 2–3 months as directed.
Soak Tray
Built to make your routine easier and more repeatable.
Funnel to Fill the Bottle
Designed for easy, mess-free filling.
30ml Spray Bottle for On-the-Go
Built for convenient twice-daily use, wherever you are.
Soak. Spray. Repeat.
Your 90-day protocol
A 500ml bottle lasts roughly 2–3 months used on a single toe — about 30 days with full every-other-day tray soaks for both feet. Follow this exact routine and let consistency do the work.
Fill the 30ml spray bottle
Use the funnel to pour solution from the 500ml bottle. Keep it filled and ready for daily use — at home or on the go.
Pour the soak amount
Pour 10–15ml — or enough to fully submerge the big toe nail. If other toes are affected, do the same in the other section of the tray.
Soak 5–7 minutes
Place the affected toes in the tray so the nail area is properly exposed to the solution.
Repeat the soak 3–4× per week
Consistency matters more than intensity — soak 3–4 times per week, or simply every other day. Staying on schedule is the whole game.
Spray twice a day, every day
Morning and night on clean, dry nails — this keeps coverage consistent between soaks.
Stay consistent for the full 90 days
Don't judge the process early. Improvement shows in the new growth — patience and consistency drive everything.
Pair with a foot care professional
For the best cosmetic outcome, add regular nail thinning or debridement from a foot nurse, podiatrist, or chiropodist.
Good to know
Get the most from your kit
A few practical notes so the routine stays easy, clean, and consistent.
Using the kit
- Use 10–15ml per soak section — 20–30ml total in the tray. One 500ml bottle covers about 30 days of every-other-day soaks plus two spray-bottle fills.
- The toe pan fits both feet and has a big-toe separator — if both feet are affected, soak them in the same liquid to conserve solution.
- Use the toe pan however your comfort level allows — pull it closer to you so your feet sit at an easier angle.
- Set the tray on a towel when pouring to catch spills, and avoid pouring over porous countertops like granite or quartz — they can stain.
- The solution is a light amber colour. It won't stain your skin; if it gets on clothing, wash thoroughly with water.
- When you're done soaking, dispose of the used liquid down the sink or toilet — never pour it back into the bottle.
Care & storage
- Put the cap back on after every use.
- Store at room temperature.
- The solution has a 3-year lifespan.
Stay on track
- Take photos every 30 days — progress is much easier to see side by side.
- See your local foot care specialist every 4–6 weeks for nail thinning or debridement.
- Start with the 90-Day Challenge Kit, then transition to a monthly refill subscription until the nail has fully grown out new and healthy-looking.
- Keep the spray bottle next to your toothbrush so you never forget a morning or night application.
- Spray the inside of your shoes and your socks too, so they stay clean.
- Give your feet a cleaner environment — replacing old shoes and socks, a better diet, and regular visits to a foot specialist all play major roles in foot health.
- Join the 90-Day Challenge for email reminders, or download the PDF guide to stay consistent.
90-day accountability challenge
Join the 90-Day Challenge and stay on track
Most people don't fail because they chose the wrong routine, they fail because they stop too early. Enter your name and email to get accountability nudges, reminders, and encouragement to follow the protocol consistently.
- Gentle accountability reminders
- Protocol follow-through nudges
- Encouragement to stay consistent
- Guidance through the slow early phase
- Better odds of completing the full 90 days
Trusted by real people.
Proven over 90 days.
Real people. Real results. No hype, just honest feedback from customers who committed to the routine.
★★★★★
“I've probably funded Amazon's entire “miracle nail cure” category and quit every time I didn't see fast change. This time I committed. Around month three the new nail grew in clearer — by 4.5 months I wasn't embarrassed anymore.”
- Jordan W.
Verified customer
★★★★★
“I won't lie — I fell off a couple times. The follow-up and support kept me on track, and once I recommitted the results kept improving. I'm so happy with how my nail looks now.”
- Carl S.
Verified customer
★★★★★
“IodinePure made it easy to stay consistent. My nails started looking healthier, my feet felt cleaner, and I feel a lot more confident than I did before.”
- Bernard S.
Verified customer
★★★★★
“I'd just accepted my nail would always look bad — I avoided sandals for years. I didn't expect a miracle, just progress. After a few months I could clearly see healthier-looking nail coming in.”
- George M.
Verified customer
★★★★★
“I was embarrassed to even ask about it. I found IodinePure in a Reddit thread on natural options and gave it a real 90-day commitment. By the end, I could clearly see improvement in the new growth.”
- Jamie B.
Verified customer
Real customers; individual results vary and are not guaranteed. Healthy-looking nail growth depends on consistency, nail care, and individual factors. IodinePure is a cosmetic product and is not intended to diagnose, treat, cure, or prevent any disease.
Take the Challenge risk-free
Commit to the routine for 90 days. If you're not happy with how your nails look, we'll refund you — that's how much consistency matters.
Start today
Stay consistent. Stay accountable. Give it the full 90 days.
Join the accountability challenge and follow the IodinePure protocol the way it was meant to be used.
Join the 90-Day ChallengeFree shipping over $50 · Trusted in 200+ foot care clinics